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14 août 2012

Benefits of Text marketing

Text marketing is for customers who wish for buying from you end and almost certainly already have is the most cost effective and produces the highest return on investment versus any other form of advertising. The rate to gain a new client, no matter the market you are in is elevated versus the cost of keeping a presented customer. Business owners need to look at the life-time value of a client and work to expand this time period.

There are several SMS marketing advantages for small scale businesses and organizations that need to increase sales, without increasing their advertising expenses. No doubt that it has rapidly become the leader in the mobile marketing as an advertising medium and that too for good reason. Organization and businesses who could no longer afford or stopped getting the same results from long-established marketing such as print or direct mail have now found SMS marketing to be the answer they have been looking for.

SMS marketing has its own advantages too at the same time. Let's put a glance on the benefits of this marketing.  SMS marketing averages around 20% or higher redemption rates. When compared that with traditional media such as coupons, newspaper ads, radio, or direct mail the average redemption rate is found to be around 2%.  Open rates are enormously high with SMS marketing. The sent message is being read by 90% of recipients within 15 minutes of being delivered .When compared to emails, the open rate of it is less than Email 20%. Conversion rates of these mails are even lower at less than 2% compared to an average 20% for mobile marketing.

Your clientele must opt-in to accept messages from you. These are active buyers who want to obtain more information and special offers so they may expend more money with your industry. If you are fed up of sitting ideal without a single sale then SMS marketing is advantageous medium. All you need to do is make an offer and send the message to numerous people. It doesn't take weeks like other traditional media.

Anyhow if you are thinking to opt for a certain marketing strategy and wish to make people aware for your product, try using the text marketing. Moreover, you will come out to know the effects instantly, as people receive the message and read them rapidly. The investment in this marketing completely fits in your budget and gives you utmost results.

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8 août 2012

One More Step Taken With Mobile Web Development

In today’s world, more and more people are users of mobile internet. With the fall in prices of the smart phones and other such technologies, the experience of internet has broadened out of sitting in front of the desktop. Now one can access internet anywhere, anytime. 

Mobile web developers are aware of the existing challenges, and therefore are vigil and attentive enough to keep up with the changes. They put in effort to keep their website clean, interactive and easy to navigate. Though it may sound easy for us, this task is quite challenging.

Therefore, a company should take good notice of its mobile website’s development because of the reasons pointed out below:

• Mobile websites are being used by people more than the traditional website. They consist of the more important and relevant information in a more cognized manner which helps the customers avoids all the unnecessary promotions and advertisements.
• A mobile website gives your business a brand value in the market. As the market of mobile marketing is not saturated, you have a hand over your opponents as you belong to a different league.
• A developed website will give the customers a chance to access as and when they wish.

It would be better for your business if you know the difference between mobile web development and mobile application development.

Mobile application development:

• Every phone has different platforms. An application made for one phone cannot run on the other.
• Mobile phones come in different prices, which mean the features are different as well. Therefore, you should be careful about outsourcing.
• The target customers are to be known to develop something which completely satisfies the customer.

In conclusion, we can state the importance of Mobile web development for one’s business. The mobile phone has a wide range of users. Basically, phones are used by us for reasons unlimited. It has everything we want, music, photos and internet. People are connected to the rest of the world on the move now. This helps the marketers to reach to more people and to keep them attracted to their promotions. And as the competition is minimal, the business attains a new-found image among the people for hosting a mobile website as it is to the most convenience of the customers to be able to gather any kind of information regarding their company just by opening their website, avoiding all the unnecessary items.

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